We often hear the question, Why is it difficult for most Jewish people to recognize Jesus as the Messiah?  Have you ever wondered about that? Many Christians assume Jesus’s identity should be obvious to the Jewish people. There is compelling evidence, they insist.

Jesus said the Hebrew Scriptures (Old Testament) testify of Him (John 5:39). Archeology in Israel continues to confirm the people, places, and events of the Bible.  Miracles and fulfilled prophecies live within the Jewish national story.  

Seeing Jesus in a Passover Seder

“This is so convincing,” she said quietly, leaning back in her chair.

Ester had just experienced her first Messianic Passover Seder. As the familiar elements of the Passover meal unfolded, she saw something she had never seen before: Jesus woven throughout the story of Israel’s redemption. For the first time, she was confronted with the possibility that Yeshua truly was the Jewish Messiah.

She didn’t dismiss it. But neither could she embrace it.

Born into a Jewish family in Germany, Ester survived the Holocaust as a child after her parents fled to Belgium and hid her and her brother in a Catholic orphanage. Over the decades, she remained connected to her Jewish identity while searching for spiritual answers in many different places. Now, in her eighties, she found herself wrestling with a question she had never seriously considered before.

Could Jesus really be the Messiah?

One moment she could see the possibility. The next, she questioned everything again. She sought the opinions of family members whose beliefs ranged from Orthodox Judaism to New Age spirituality to Catholicism. Her heart was searching, but she couldn’t seem to settle.

Watching her struggle raised an important question:

Why is it difficult for the Jewish people to recognize and accept Jesus? 

After all, Jesus said that the Scriptures testify about Him (John 5:39). The Hebrew prophets foretold His coming. The New Testament reveals Him as the fulfillment of God’s promises. For many believers, especially those who visit Israel, the Bible comes alive in remarkable ways.

So why the very people through whom God gave the Scriptures don’t see it?

Understanding the answer to this question should not lead to criticism, but to compassion.

There are certainly many personal reasons someone may struggle to believe in Jesus. Family pressure, painful experiences, misconceptions about Christianity, and countless other factors all play a role.

Yet Scripture also presents two larger realities that have influenced the Jewish people’s relationship with their Messiah throughout history.

Jewish Passover Seder

Satan Has Blinded Their Eyes

The apostle Paul wrote that “the god of this world has blinded the minds of the unbelieving, so that they might not see the light of the gospel of the glory of Messiah” (2 Corinthians 4:4).

This is true for people of every nation. Satan desires to keep everyone from knowing Jesus.

Yet throughout history, he has shown particular hostility toward the Jewish people because of their unique place in God’s redemptive story. Through Israel came the covenants, the prophets, the Scriptures—and ultimately the Messiah Himself. It is no surprise that the enemy has worked tirelessly to keep the Jewish people from recognizing Him.

One of Satan’s most tragic strategies has been to distort the name of Jesus through those who claimed to follow Him.

Within a few centuries of the early Church, antisemitism began to replace the love demonstrated by Jesus and His Jewish disciples. Jewish people were falsely labeled “Christ killers,” persecuted in Jesus’ name, and treated as enemies rather than the very people through whom God had brought salvation to the world.

The effects of this history are difficult to overstate.

For many Jewish people today, Jesus is not encountered first through the Gospels but through centuries of painful memories associated with those who claimed to represent Him. Satan not only blinded Israel’s eyes to her Messiah, but also blinded much of the Church to Israel’s ongoing place in God’s purposes.

Jesus said that the thief comes only to steal, kill, and destroy. History bears witness to just how devastating that strategy has been.

“Jews don’t do Jesus”

In many Jewish homes, it’s inherently understood that you can be spiritual if you’d like – explore the options, the family will cheer you on… Just don’t do Jesus. Jews don’t do Jesus.  

These significant roadblocks to Jesus are the handiwork of Satan. 

When anyone comes to faith in Jesus, we recognize that they have overcome Satan’s opposition. But when a Jewish person comes to faith, Scripture reveals another profound mystery at work. God Himself has allowed a partial and temporary hardening to come upon Israel.

God Has Hidden His Face

In Deuteronomy 31, before Israel entered the Promised Land, God foretold that the nation would one day turn away from Him. Because of their rebellion, He said, “I will surely hide My face from them.”

Let’s go back a little. After the debacle of Israel’s idolatrous worship of the golden calf at Sinai, God instructed Moses to lead the people out from there and into Canaan (Exodus 33). God wouldn’t dwell in Israel’s midst because of their sin. But His presenceliterally, “His faces”, meaning the fullness of His characterwould go before them and give them rest.

God sent a very specific “angel” before Israel. Isaiah identified this unique and extraordinary angel as the angel of God’s presence, or the angel of God’s faces. This angel saved them in their troubles (Isaiah 63:9). We know today, this unique presence was the preincarnate Jesus, who is the exact representation of the Father’s character, His faces.

When the time came to enter the promised land, the Lord showed Moses Israel’s future (Deut. 31:16-18). In Canaan, Israel would fall again into idolatry and forsake the Lord. Because of this, God would hide His face from Israel, and the nation would be consumed with evils and troubles.

The Mystery of God

This theme appears throughout the Old Testament. David pleaded with God not to hide His face. Isaiah described a people who have eyes but cannot see and ears but cannot hear. Yet alongside these warnings came God’s promise that a faithful remnant would always remain.

When Jesus began teaching, He applied Isaiah’s words to His own generation. He spoke in parables because the mysteries of the Kingdom were being revealed to some while remaining hidden from others (Matthew 13:10–15).

Think about this: Jesus came to the lost sheep of Israel. He perfectly showed us the Father. Yet to most people around Him, His identity remained concealed.

The Bible repeatedly speaks of God hiding His face from Israel. Since Jesus is “the radiance of God’s glory and the exact representation of His being” (Heb. 1:3), many understand this theme to reach its fullest expression in Israel’s inability to recognize her Messiah. The perfect revelation of the Father stood before them, yet only a remnant perceived who He truly was.

Paul described this as a mystery.

“A partial hardening has happened to Israel until the fullness of the Gentiles has come in” (Romans 11:25).

He also wrote that whenever Moses is read, a veil lies over many Jewish hearts, but “whenever anyone turns to the Lord, the veil is taken away” (2 Corinthians 3:15–16).  

All Israel Will Be Saved: Free PDF Download

The New Testament says that all Israel will be saved. How is that possible and what certainty do we have that it will come to pass?

I Will Hide My Face No More

Some throughout history wrongly concluded that Israel’s difficulty in recognizing Jesus proved God had rejected the Jewish people. Paul emphatically rejected that conclusion.

“Has God rejected His people? By no means!” (Romans 11:1).

The hardening is partial. It is temporary. It is never presented as God’s final word over Israel.

The prophets looked beyond Israel’s present blindness to a coming day of restoration.

“For a brief moment I forsook you, but with great compassion I will gather you… I hid My face from you for a moment, but with everlasting lovingkindness I will have compassion on you,” the Lord declares (Isaiah 54:7–8).

Through Ezekiel, God promised,

“I will not hide My face from them any longer, for I will have poured out My Spirit on the house of Israel” (Ezekiel 39:29).

Zechariah saw the day when Israel would look upon the One they pierced, mourn for Him, and receive cleansing for sin (Zechariah 12:10; 13:1).

One day, the veil over Israel’s national eyes will be lifted. Until then, God continues revealing His Son to one person at a time.

Several years after that Passover Seder, Ester became seriously ill. During one of our final conversations, the Holy Spirit opened her eyes. The veil lifted.

With quiet certainty, she entrusted her life to Israel’s Messiah. The One who had seemed hidden for so many years was suddenly unmistakably clear. What no argument alone could accomplish, the Holy Spirit lovingly made clear. 

Recognizing Joseph’s Face

Genesis records the story of Joseph who was sold by his brothers into slavery in Egypt. Through a series of miraculous events and God’s profound faithfulness, after decades of struggle, Joseph was thrust into power, second only to Pharaoh.

In the time of famine, Joseph’s brothers went down to Egypt to purchase food. He recognized them immediately, but they could not discern his identity. Joseph’s face was unrecognizable to them because of the Egyptian context.

Twice the brothers were presented before Joseph, at his instruction. In the first instance, Joseph took Simeon and put him in prison until the brothers returned with Joseph’s younger brother, Benjamin.  

Joseph’s servants brought the brothers before him a second time. It was then he revealed his true identity. The brothers were shocked, everyone wept, especially Joseph.

One day, this story will have its prophetic fulfillment when Jesus returns and His brethren will have the veil removed from the eyes of their hearts. Until that day, we continue to pray for their eyes to be opened. 

Lifting the Veil Today

When we begin to understand the spiritual mystery involved—and recognize the forces that have stood between the Jewish people and their Messiah—it silences criticism, removes indifference, and replaces them with compassion.

Jesus is not as obvious to many Jewish people as we often assume.

That realization should move us not toward frustration but toward patient prayer, genuine friendship, and faithful witness.

Believers from every nation have the privilege of sharing the gospel with the Jewish people in humility and love, trusting that God still removes the veil today.

Across Israel, local followers of Yeshua are living out that calling—serving their communities, demonstrating the love of the Messiah, and faithfully sharing the hope of the gospel. As we pray, encourage, and partner with them, we participate in God’s ongoing work of revealing His Son.

May Aaron’s ancient blessing become an ever-growing reality for the people of Israel:

“The Lord bless you, and keep you;
The Lord make His face shine upon you, and be gracious to you;
The Lord lift up His countenance upon you, and give you peace.”
(Numbers 6:24–26)

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Estimated reading time: 11 minutes

Kathi Shaw is an Educational Content Developer and a Writer for FIRM. She is a co-developer of the course Love What God Loves: Seeing Israel Through the Father’s Eyes. In full-time ministry since 2009, she has served in Messianic Jewish ministry and Christian education. She lives in Northern California with her husband, Steve, near their family.
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